Tauba Auerbach, 2013. Favorite The Thing Quarterly is an object based publication produced by visual artists John Herschend and Will Rogan. Each Issue is conceived of by a a different contributer. The object is reproduced, wrapped and shipped to the subscribers. Issue 20 is by visual artist Tauba Auerbach. It was made in collaboration with Assembly Design. The issue is a secret until after its public release on September 19th, 2013.
You can pre-order the Tauba Auerbach issue at The Thing Quarterly here
Update 19 september, 2013.
Saturday, Sept. 21, New York Art Book Fair, PS1, NYC
16:00- 17:00 Issue signing with Tauba Auerbach at table: booth i03
The New York Art Book Fair is located at PS1 in Long Island City.
Issue 20, by visual artist Tauba Auerbach, takes the form of a 24-hour wall clock. Auerbach is known for creating work about language and logic through a variety of media. Her training as a traditional sign painter often informs her text-based work. For this issue, the artist designed the clock face and its 24 numerals. The clock’s mechanism runs from midnight to midnight, meaning the hands circle the clock once every 24 hours. This time keeping system, also known as military time or astronomical time, is the most commonly used numerical time notation in the world today, yet very few analog clocks employ a 24-hour mechanism.
Made entirely in the United States, the clean design of the clock features black aluminum hour and minute hands and Auerbach’s 24 gold-hued numerals against a clean white face. The clock measures 10.5 inches in diameter, can be hung up with a built-in hook, and is powered by a single AA battery (not included). THE THING and Ms. Auerbach collaborated with New York-based design team Assembly to design and manufacture this issue almost entirely from scratch.
Here is Tauba Auerbach’s statement about her choice to produce a 24-hour clock:
' I've always had a very fraught relationship with time. I was born two weeks late, and I’ve been late to pretty much everything since. I relate to time in a totally illogical, fantasy-based way, and when I really start to think about it, I'm not sure I believe it “actually” exists. Why is it asymmetrical, running only in one direction? Or does it? Could it be an artifact of another spatial dimension? Could it be a circle or a surface rather than a line?
For the last few years I've been trying to become friends with time. Trying to be punctual, trying to see time as an ally rather than a foe. In a conversation with my friend Xylor a few years ago, I learned that she always finds extra time in her day, which is quite different from my experience. Upon parting ways I asked her to help me become friends with time. She then sent me a post card with some tips. One of them was to buy clocks that I like and display them prominently. I took this advice, and have since acquired a collection of interesting time pieces. One of my favorite purchases is a clock that has a 24-hour movement. I've found this one particularly helpful because it forces me to stop and think for an extra second or two when I’m reading the time. The hand positions are not what I'm used to, and I can’t just glance at it and know what time it is. I have think, to interact with time anew and at a little bit of a distance when I look at this clock, not as a familiar, problematic relative that I engage with lazily. I wanted to spread this experience out and make it more my own by designing my own 24 hour clock. '