Alex Katz - Coca-Cola Girl Prints - 2019
The history of advertising can tell much about the development of 20th-century art, since various companies commissioned artists to come up with their visual identities. During the 1960s, Pop Art appeared and it critically examined the effects of consumerism, a milestone of the American economy.
Departing from that point, artist Alex Katz, who was formally trained in commercial art, creates dense and colorful narratives combined out of different media content: from movie close-ups to billboards and television adverts.
The artist's new series of 9 Coca-Cola Girls prints, devoted to the iconic figures from advertising art history, are now available at New Art Editions
Alex Katz - Coca-Cola Girl 1 - 2019
Alex Katz - Coca-Cola Girl 2 - 2019
Alex Katz - Coca-Cola Girl 3 - 2019
Alex Katz - Coca-Cola Girl 4 - 2019
Alex Katz - Coca-Cola Girl 5 - 2019
Alex Katz - Coca-Cola Girl 6 - 2019
Alex Katz - Coca-Cola Girl 7 - 2019
Alex Katz - Coca-Cola Girl 8 - 2019
Alex Katz - Coca-Cola Girl 9 - 2019
Size: 36 x 102 inches (91 x 259 cm)
Price: $ 24,000
Portfolio of 9: $150,000
These limited edition Alex Katz prints are available at New Art Editions
Alex Katz, born 1927 in New York as the son of Russian-Jewish immigrants, is one of the most important painters of our time, worldwide. Katz studied at the Cooper Union School of Art from 1946 to 1949. He then attended the renowned Skowhegan School of Painting and Sculpture, which would later also produce such important artists as David Reed and Jason Rhoades, among others. From the 1950s onward, Katz developed a very independent painterly language which addresses the traditional genre of the landscape, as well as the portrait or figure painting. Although the general public sees Alex Katz as a pop artist, he does not consider himself to be one. Rather than emanating from a graphic implementation, such as that which pervades the works of Robert Indiana or Roy Lichtenstein for example, his images always emanate from painting.
Katz always begins his work by occupying himself with paint, from which he develops his very characteristic large-scale intercourse with space. The design of his pictorial reality is usually laid out extensively and appears with sharp, clear edges in his works from, at the latest, the end of the 1960s onward. He sees himself as a post-abstract painter who, in his realistic painting style, arranges the figure elements and sign elements in such a way that the observers combine them “in their heads” themselves. Katz is interested in the elementary question: What is reality? Taking this question as a starting point, he has spent the past 50 years repeatedly exploring possible ways with which “realism” can be redefined. Color and light play a central role in his works. Thus, even despite the ostensible realism, he pays less attention to the motif than to the look and style, i.e. the appearance. Alex Katz is represented in numerous international private collections and museum collections, and can look back on a wealth of international exhibition activity.