Jana Euler, When Expectations Meet Needs, 2014
The edition consists of a view of the recent Jana Euler show at the Cabinet gallery (2013) where a series of paintings was presented surmounted by an anamorphic wall painting borrowing the words “When expecta- tions meet needs.”
The deformed text is thus put back together from a pre-established viewpoint (adopted in the edition). The exhibition compares two kinds of visibility. The first is to consider each painting individually—but without the complete text. The second is to take the exhibition as a flattened image with a perfectly readable text, but where the views of the paintings are distorted and partial. The text refers to the need for information about works which must be immediately accessible on the Internet. The challenge is to make the exhibition a perfect image (for websites and Contemporary Art Daily alike) which contains all the information required to replace visiting the exhibition.
The same view can be found on CAD, but the choice to make a printed edition for the magazine May six months after the show makes it possible to speak out against the process of immediate appropriation permitted by the Internet, and its consequences on the libidinal economy in the art field.
Medium: Photo print Offset 200 g/m2
Size: 17.3 x 12.2 in.
Edition of 50 + 10 A.P.,
Signed and numbered
Price: €250
This limited edition Jana Euler print is available at May Editions
